Lysol’s Stinky Sock Challenge
We created the worlds Stinkiest Sock to prove that Lysol can handle the stink, but can you?
#LysolStinkySock
Challenge.
Can you smell the difference?
Lysol challenged participants to see if they have a nose strong enough to handle the smell of the World Stinkiest Sock in Boston at a Red Socks game. The experience was inspired by an experimental laboratory that irreverently nods to the very real R&D team that spent countless hours crafting an odious fragrance for scent-curious fans to try. This fully immersive space was the backdrop for participants to put their nose to the test and smell the World’s Stinkiest Sock as well as it’s freshly sanitized pair. Each time participants smelled the stinky sock, we captured their stink face reactions and displayed them on the outside of the trailer. These reactions will showed that no matter how bad the stink, the power of Lysol Laundry Sanitizer is up to the task.
ROLE
Associate Design Director, 3D Designer, Experience Designer
Responsible for the overall look and feel, the material selections, the space layout and flow, the 3D renders, working with the technical designer to create drawings and lastly working with vendors and reviewing fabrication drawings.
