Platinum Studio
Imagine an exclusive space where all the art you see can be purchased for your collection with the same ease as buying something on-line.
A BEACH OASIS TO VIEW, EXPERIENCE & COLLECT ART.
During Art Basel, Platinum Studio brought an exclusive Platinum Card Member space to Miami Beach, that not only was a fine art studio, but also a beach front lounge and a concert space all in one. The studio showcased fine art paintings, limited edition decor like sculptures and furniture that all could be purchased just by scanning a QR code. Users were sent to custom website that allowed them to fly through the space using a 3D map, select each piece of art and learn the story behind the artists. Each piece was exclusively available through our site, driving revenue and exposure to a range of local and emerging artists.
The centerpiece? We revealed the new Art x Platinum Card Design featuring artists Kehinde Wiley & Julie Mehretu who’s artwork was featured on the facade of our entry. Each card was celebration of the diversity of thought, people and perspectives that make up the art community. The Art x Platinum designs were displayed like the fine art they are, framed against the beautiful beach backdrop.
To end the weekend celebration, we designed and hosted a private Lizzo concert that was livestreamed to fans. Lizzo herself got in on the artful experience, creating two custom paintings and a series of limited edition prints.
ROLE
Associate Design Director, 3D Designer, Experience Designer
Responsible for the overall look and feel, the material selections, the space layout and flow, the 3D renders, sourcing all furniture and props, working with the technical designer to create drawings and lastly working with vendors and reviewing fabrication drawings.
