We partnered with Coca-Cola Southwest Bottlers to create a semi-permanent structure that loves to be loved again and again—The Coca-Cola Ice House. This structure debuted at the Houston Rodeo which is the largest livestock exhibition and rodeo in the world and has been used again and again with the ability to transform key areas to a bespoke experience.

Durring the Huston Rodeo, the space featured a customizable merch station, concessions, lots of space for lounging and a friendly competition with an oversized hook & ring game.

The first time this structure was ever reused, The Ice House helped save 30 tonnes of carbon emissions!

ROLE
Associate Design Director, 3D Designer, Experience Designer

Responsible for the overall look and feel, the material selections, the space layout and flow, the initial sketches, directed the 3D renders, working with the technical designer to create drawings and lastly working with vendors and reviewing fabrication drawings.