Amex + Coachella
American Express returns to Coachella 2022 to bring back the rituals
that unite fans together to make it the most epic festival season yet.
COACHELLA IS EPIC #WITHAMEX
After being away from festivals (and all the fun rituals that come with them) for what feels like an eternity, American Express set out to reunite fans and create a vibey space for a moment of relax and recharge so we could get back to those festival rituals we have been missing over the last two years. Each day we offered something new to our guests like Fashion Friday with exclusive merch from Billy Eilish and Conan Gray, Sweet Treat Saturday with watermelon pizza and ice cream, and Wellness Sunday with a crystal bar and ear seeding, proving that Membership is the difference between good and epic this festival season.
ROLE
Associate Design Director, 3D Designer, Experience Designer
Responsible for the overall look and feel, the material selections, the space layout and flow, the initial sketches, the 3D renders, assisting with graphics, sourcing all furniture and props, working with the technical designer to create drawings and lastly working with vendors and reviewing fabrication drawings.
