PWC + Viva Tech
As a business owner, you’re moving at a steady speed. But what if a shift in perspective and a boost of inspiration could give your business what it needs to journey further into the future?
PORTAL TO PROGRESS
In 2025, PWC launched a new brand approach with the “so you can” platform along with a fresh, new identity. Viva Tech was the first physical experience for the brand so it was imperative that we show up right. We were tasked with pulling in the historical learning from last Viva Tech activations from the Brand and reinvent and refresh it with a new look and a new strategy.
PWC welcomed Viva Tech Paris attendees to experience the next phase of acceleration. Emerge into a world with limitless ways to finish the phrase, “So you can…” through vision, dynamic expertise, innovative tech and collaboration. We helped guests discover ways to continue their growth and propel their business to the next level with PwC as their guide. Move together into The Portal To Progress.
The portal itself was created as a Brand Flash Moment - We placed dynamic lighting within the portal to draw guests in and attract them amongst a crowded show floor.
Our space gave guests an opportunity to dive deeper into the different ways PwC can propel their business and fast track them to success. When they exit the footprint, they’ll have a clear idea of what will work best to drive them forward and create enduring outcomes.
ROLE
Design Director
Responsible for the overarching design vision through mood board, lead a team of graphic designers and 3D designers, created ideal layout and flow, worked closely with vendors to review and approve fabrication drawings
