Amex + Coachella

American Express has established itself as a leader in delivering unforgettable experiences at music festivals across the globe for over a decade. Today, Gen Z and Millennials are looking for moments of joy and happiness where they can break free of their everyday routine and create core memories. American Express will curate unique and unforgettable experiences for festival-goers where they can cherish those moments of ‘glimmer’ that unlock everlasting  core memories.

Our space will be a luxe take of a retro, elevated garage, inspired by where our fave bands first started. Thoughtful, comfortable touches and glimmers will make every music lover feel right at home creating a nostalgic reminder unlocking festival goers’ core memories. Maybe its a reminder of the place you and your friends hung out listening to your favorite artists but our space allows you to get lost with inspiration. All built around a deep love for music and the culture that surrounds it. Look through our albums while you hangout, enjoy a treat, play games, take photos and customize festival merch in our space.

We featured other Coachella partners in our space like Pinterest, Hi-Chew and Coke-a-Cola as well as featured a small business, Monkey Cake for a delicious treat.

ROLE
Design Director

Responsible for the overarching design vision through mood board, lead a team of graphic designers, 3D designers and technical designers, created ideal layout and flow, worked closely with vendors to review and approve fabrication drawings