Amex + Van Leeuwen

To celebrate the 2024 US Open Tennis Championships, American Express debuted a tennis-inspired, limited-edition Van Leeuwen ice cream flavor, ‘Match Point Mint Chip x Amex.’ The green mint chip with blue frosting swirl ice cream was available to sample in our Amex Card Member Lounge at the US Open and for purchase at 23 Van Leeuwen scoop shops across New York City. 

Before the new limited-edition flavor hit Van Leeuwen freezers, American Express brought an ice cream truck pop-up experience to four NYC locations allowing fans to receive a complimentary scoop of the ‘Match Point Mint Chip x Amex’ flavor. Fans who visited the American Express Fan Experience at the US Open also were able to try the new flavor.

ROLE
Associate Design Director, 3D Designer, Graphic Designer, Experience Designer

Responsible for the graphics, mockups, layout and flow, sourcing props, working with vendors and reviewing fabrication proofs.